Marketing Research Hub (MRH)

About Us

The Marketing Research Hub at the University of Wolverhampton includes a vibrant mix of early and established researchers, that are all driven by real questions that face business and society. Being impact-oriented, we aim to make meaningful contributions to academic theories and debates and enhance consumer, citizen, and societal well-being as well as guide business practice, and public policy, which is of interest to the public.

The activities of The Marketing Research Hub include a range of international research collaborations and creating dialogue and collaboration across disciplines. Based on a diverse theoretical framework our work has been published in leading international journals within and beyond the marketing discipline. The marketing research hub consists of a group of active researchers who conduct research on Marketing, Consumer-Related Issues, Culture, Retailing, Branding, Luxury Marketing, Advertising, Marketing Strategy, Services, Influencer Marketing, Sustainability, Artificial Intelligence, Metaverse, CSR, and Digital Marketing.

Our researchers are experts in quantitative, qualitative, and mixed methods. They supervise several Ph.D. students who also participate in Marketing Research Hub activities. Our focus is on equipping the students with the latest methodological training and skills they need. We have an ongoing recruitment policy for Ph.D. candidates, and we welcome applications from the above-mentioned areas.

The Marketing Research Hub at the University of Wolverhampton includes a vibrant mix of early and established researchers, that are all driven by real questions that face business and society. Being impact-oriented, we aim to make meaningful contributions to academic theories and debates and enhance consumer, citizen, and societal well-being as well as guide business practice, and public policy, which is of interest to the public.

The activities of The Marketing Research Hub include a range of international research collaborations and creating dialogue and collaboration across disciplines. Based on a diverse theoretical framework our work has been published in leading international journals within and beyond the marketing discipline. The marketing research hub consists of a group of active researchers who conduct research on Marketing, Consumer-Related Issues, Culture, Retailing, Branding, Luxury Marketing, Advertising, Marketing Strategy, Services, Influencer Marketing, Sustainability, Artificial Intelligence, Metaverse, CSR, and Digital Marketing.

Our researchers are experts in quantitative, qualitative, and mixed methods. They supervise several Ph.D. students who also participate in Marketing Research Hub activities. Our focus is on equipping the students with the latest methodological training and skills they need. We have an ongoing recruitment policy for Ph.D. candidates, and we welcome applications from the above-mentioned areas.

Our Team

Dr Roya Rahimi (Lead)

Dr Imran Khan

Dr Thomas Magede

Dr Emma Edwards

Hajrija Dergic

Lisa Burbidge-Brown